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Market Entry Strategies

This module is about formulating your business’s market entry strategy.

This module is about formulating your business’s market entry strategy. To start your business you should sell your product/service so you need to plan your strategy to enter the market.

There are different strategies which you can choose to enter the market, but each of them have an advantage and disadvantage and should be used in a specific situation. So you should act wisely when you are selecting your strategy to enter the market. 

More important than selecting and formulating the strategy is implementing your strategy. A strategy which is just written and not implemented is worth noting.

 

So learning the strategy to enter the market and implementing the strategy is a fundamental part of your activities in your startup.

Here we introduce several articles and videos about designing your steps for entering the market.

 

5-Step Primer to Entering New Markets

The Ultimate Startup Marketing Strategy

The Go-to-Market Approach Startups Need to Adopt

Four expert tips to successful new market entry

4 Key Marketing Strategies from the Startup World

Go-to-Market Sales Strategies for Early Stage Startups

Harvard i-lab | Startup Secrets: Go to Market Strategies

The 7 Essential Elements of a Killer Go-to Market Strategy

Go-To-Market Strategy - Entrepreneurship 101 2013/14